Project: Multi-touchpoint trade-show experience for Guardian Athletics’ Kato Collar

Challenge: Guardian Athletics developed the Kato Collar to help prevent football neck and head injuries. Past similar collars have carried a stigma with football players and coaches. The Kato collar is uniquely designed to sit on the shoulders in the pads, rising to protect the neck when the shoulders are engaged.

Focus: To design better ways to attract, engage, educate and follow-up with trade-show attendees.

Result: Our team created a multi-touch point trade-show experience targeting the upcoming NATA Athletic Trainers Expo. The touch points focused on social media, gamification and self discovery stations at the booth to attract attendees.

Methods Used: Stakeholder Interview, Heuristic Analysis, User Personas, Affinity Diagraming, Journey Mapping, Story Boarding, Prototyping

Tools Used: Mural, Google Docs, Google Slides, InDesign, Photoshop, Quicktime

My role: UX Designer

Additional notes & images: Above, deep dive, affinity diagraming and information synthesis.

Center, client presentation slides.

Below, trade-show planning road map, website event landing pages, social media engagement and eblast/e-newsletters.